Sarah Naylor Academy
Building Your Beauty Business Future
Service Expansion & Product Development Worksheet
Grow Your Revenue by Adding New Services & Signature Treatments
📊 Current Service Analysis
Before adding new services, analyze what you currently offer and how it's performing.
Which service books most frequently?
Average spend per client visit
🔍 Client Demand Analysis
Listen to your clients! They'll tell you exactly what services to add next.
🎯 Service Expansion Options
Explore your expansion options. Focus on Natural Fit Client Demand High ROI services first.
Option 1: Complementary Service
Service that naturally fits with what you already offer
Option 2: Premium Add-On
Higher-value service or technique upgrade
Option 3: Quick Service
Express service for busy clients or add-ons
💰 Expansion ROI Calculator
Calculate the return on investment for your chosen service expansion.
Service Expansion ROI Analysis
Course + kit + certification
New tools, products, furniture
✨ Signature Package Creation
Bundle services for higher average tickets and better client experience.
Package Builder
Sum of individual prices
Discounted bundle price
📅 Expansion Implementation Timeline
Plan your expansion in phases to avoid overwhelming yourself or your clients.
Phase 1: Research & Training (Month 1)
Phase 2: Soft Launch (Month 2)
Phase 3: Full Launch (Month 3+)
✅ Weekly Implementation Tasks
Break down your service expansion into manageable weekly actions.
📝 Expansion Review & Optimization
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