Sarah Naylor Academy
Building Your Beauty Business Future
Marketing & Client Acquisition Worksheet
Attract Your Ideal Clients Without Needing 10K Followers
🎯 Your Client Acquisition Vision
Define your client goals. How many clients do you want and what does "fully booked" look like for you?
📈 Client Acquisition Progress
Track your client building journey. Click to mark completion of each stage.
1
Define Avatar
2
Choose Channels
3
Create Content
4
Convert & Retain
0
Current Clients
0
Target Clients
0
New/Month Needed
0
Weeks to Goal
Auto-calculated
👤 Your Ideal Client Avatar
Get crystal clear on who you want to attract. The clearer you are, the easier marketing becomes.
Demographics & Basics
Beauty Habits & Preferences
Where to Find Them
📱 Your Marketing Channel Strategy
Focus on Free Methods first, then add Paid Options once you're booking consistently.
🔥 Instagram Strategy
Visual platform perfect for beauty services
👥 Referral Program
Your best clients bringing you more clients
🎯 Local Networking
Face-to-face connections in your area
📅 Your 4-Week Client Acquisition Plan
Break down your client acquisition into weekly action steps.
Week 1: Foundation & Setup
- Complete ideal client avatar
- Set up Instagram business account
- Create referral program & print cards
- Take 20+ before/after photos
Week 2: Content Creation & Outreach
- Post 5 pieces of content on Instagram
- Ask 3 current clients for referrals
- Visit 3 local businesses for networking
- Update Google My Business profile
Week 3: Consistency & Optimization
- Continue regular posting schedule
- Follow up with Week 2 leads
- Offer trials to 5 new prospects
- Ask for Google reviews from happy clients
Week 4: Scale & Plan Next Month
- Double down on your best-performing channel
- Book consultations with all leads
- Plan next month's content calendar
- Calculate your conversion rates
✅ Weekly Client Acquisition Habits
Tick these off weekly to maintain consistent marketing momentum.
📊 Track Your Marketing Success
People who showed interest
People who actually came in
People who booked services
Consultations → Clients %
📝 Monthly Review & Optimization
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