Beauty Changes Everything. Business Builds Legacies.

Empowering women and girls to launch beauty careers, earn their worth, and change their lives.

SDG 1: No Poverty SDG 4: Quality Education SDG 5: Gender Equality SDG 8: Decent Work and Economic Growth SDG 10: Reduced Inequality SDG 17: Partnerships for the Goals

Our Impact

Programme Reach & Achievements

164 Women Trained in 2024
63% Launched Their Own Business
78% Now Financially Support Their Families
70% of Participants Were Under 21 Years Old
SROI Ratio: €10.54 for Every €1 Invested

Your investment has enabled us to provide essential training, mentorship, and business support, empowering women to transition from dependency to self-sufficiency.

75% of Students

🔹 Employment & Entrepreneurship Growth: 75% of participants have gained employment or launched their own businesses, reducing unemployment rates and fostering local economic growth.

78% of Students

🔹 Financial Independence: 78% of women now contribute to their household income, significantly reducing reliance on social welfare.

95% of Students

🔹 Empowerment & Confidence: 95% of participants report improved self-esteem, personal development, and confidence in their future career prospects.

€10.54 SROI

€10.54 Social Return On Investment per €1 invested

For every €1 invested, we create €10.54 of Social Value across Empowerment, Confidence Building and Meaningful Employemnt

Beauty Business in a Box® by Sarah Naylor is more than training — it’s a movement.

Empowering Women and Girls Through Beauty, Business, and Belief

Beauty Business in a Box® by Sarah Naylor is a social enterprise offering accredited beauty training and business education to women and girls in Ireland who are often overlooked by traditional systems.

Founded by award-winning educator, mentor, and speaker Sarah Naylor, our mission is to give women the skills, tools, and confidence to earn real income, build careers in the beauty industry, and reclaim their futures — from their first lash lift to their first salon launch.

We deliver short, accredited beauty courses across Ireland
How Our Programme Works

Unlike traditional college or training routes, our beauty courses are designed to be hands-on, confidence-boosting, and delivered locally — in community centres, youth spaces, and schools in marginalised areas.

Our unique training model includes:

Accredited beauty certifications in brows, nails, lashes and skincare

Essential business training to help participants price, promote, and plan their services

Peer support in small groups of 8–12 students

Pop-up salons, where students provide free treatments to the public and gain real-world experience

earn while they learn, with flexible routes into self-employment or further training

Whether a student wants to start a home beauty business, gain experience to apply for a job, or rebuild her confidence after a challenging life experience — our programme is designed to meet her where she is.

Why It Matters

We’re not just teaching beauty.
We’re helping women and girls rebuild their lives and contribute to their communities.

Our model delivers high social impact with proven results:


About Sarah Naylor

Sarah Naylor is a beauty industry educator, social entrepreneur, business mentor, and founder of Beauty Business in a Box®. A lifelong champion for women's financial independence, Sarah combines her background in education, beauty, and business with her lived experience growing up in inner-city Dublin to design programmes that meet people where they are — and help them move forward.

With over 15 years' experience teaching, mentoring, and building impact-led beauty businesses, Sarah has worked with:

She is also the host of Ladies Who Launch, a Dublin City FM radio show highlighting women entrepreneurs, and a passionate advocate for accessible, inclusive education that leads to real-world opportunities.

Let’s Work Together

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