
Beauty Changes Everything. Business Builds Legacies.
Empowering women and girls to launch beauty careers, earn their worth, and change their lives.







Funders & Partners
Our Impact
Programme Reach & Achievements
✔ 164 Women Trained in 2024
✔ 63% Launched Their Own Business
✔ 78% Now Financially Support Their Families
✔ 70% of Participants Were Under 21 Years Old
✔ SROI Ratio: €10.54 for Every €1 Invested
Your investment has enabled us to provide essential training, mentorship, and business support, empowering women to transition from dependency to self-sufficiency.
75% of Students
🔹 Employment & Entrepreneurship Growth: 75% of participants have gained employment or launched their own businesses, reducing unemployment rates and fostering local economic growth.
78% of Students
🔹 Financial Independence: 78% of women now contribute to their household income, significantly reducing reliance on social welfare.
95% of Students
🔹 Empowerment & Confidence: 95% of participants report improved self-esteem, personal development, and confidence in their future career prospects.
€10.54 SROI
€10.54 Social Return On Investment per €1 invested
For every €1 invested, we create €10.54 of Social Value across Empowerment, Confidence Building and Meaningful Employemnt

Beauty Business in a Box® by Sarah Naylor is more than training — it’s a movement.
Empowering Women and Girls Through Beauty, Business, and Belief
Beauty Business in a Box® by Sarah Naylor is a social enterprise offering accredited beauty training and business education to women and girls in Ireland who are often overlooked by traditional systems.
Founded by award-winning educator, mentor, and speaker Sarah Naylor, our mission is to give women the skills, tools, and confidence to earn real income, build careers in the beauty industry, and reclaim their futures — from their first lash lift to their first salon launch.
We deliver short, accredited beauty courses across Ireland
How Our Programme Works
Unlike traditional college or training routes, our beauty courses are designed to be hands-on, confidence-boosting, and delivered locally — in community centres, youth spaces, and schools in marginalised areas.
Our unique training model includes:
Accredited beauty certifications in brows, nails, lashes and skincare
Essential business training to help participants price, promote, and plan their services
Peer support in small groups of 8–12 students
Pop-up salons, where students provide free treatments to the public and gain real-world experience
earn while they learn, with flexible routes into self-employment or further training
Whether a student wants to start a home beauty business, gain experience to apply for a job, or rebuild her confidence after a challenging life experience — our programme is designed to meet her where she is.
Why It Matters
We’re not just teaching beauty.
We’re helping women and girls rebuild their lives and contribute to their communities.
Our model delivers high social impact with proven results:
About Sarah Naylor
Sarah Naylor is a beauty industry educator, social entrepreneur, business mentor, and founder of Beauty Business in a Box®. A lifelong champion for women's financial independence, Sarah combines her background in education, beauty, and business with her lived experience growing up in inner-city Dublin to design programmes that meet people where they are — and help them move forward.
With over 15 years' experience teaching, mentoring, and building impact-led beauty businesses, Sarah has worked with:
She is also the host of Ladies Who Launch, a Dublin City FM radio show highlighting women entrepreneurs, and a passionate advocate for accessible, inclusive education that leads to real-world opportunities.
Let’s Work Together
🟨 [Explore Our Programmes]
🟨 [Partner With Us]
🟨 [Sponsor a Student]
Accessiblity
We believe education should be within reach for every woman—no matter her background, schedule, or confidence level. Our short, accredited courses are designed for those who dislike traditional learning and have limited time due to childcare, work, or life responsibilities.
Trust & Integrity
We honour the trust our students place in us by delivering honest, reliable, and transparent training. We do what we say we’ll do—with heart, professionalism, and respect.
Confidence & Self Esteem
We don’t just teach beauty—we build women up. Every lesson, every interaction, every certificate earned is designed to strengthen self-belief and self-worth.
Financial Independence
Our mission is to equip women with the tools to earn their own income, take control of their future, and break free from cycles of dependence.
Continued Learning
We champion lifelong learning. Whether it's your first course or your fifth, we create pathways for growth, skill development, and next-level success.
Impact Report
Introduction
Beauty Business in a Box has made a tangible difference in the lives of women and families in Ireland. This report highlights the real impact of your contribution, demonstrating how your support has helped build financial independence, provide career opportunities, and strengthen the community.
Program Reach & Achievements
✔ 164 Women Trained in 2024
✔ 63% Launched Their Own Business
✔ 78% Now Financially Support Their Families
✔ 70% of Participants Were Under 21 Years Old
✔ SROI Ratio: €10.54 for Every €1 Invested
Your investment has enabled us to provide essential training, mentorship, and business support, empowering women to transition from dependency to self-sufficiency.
Key Social & Economic Impact
🔹 Employment & Entrepreneurship Growth: 75% of participants have gained employment or launched their own businesses, reducing unemployment rates and fostering local economic growth.
🔹 Financial Independence: 78% of women now contribute to their household income, significantly reducing reliance on social welfare.
🔹 Empowerment & Confidence: 95% of participants report improved self-esteem, personal development, and confidence in their future career prospects.
🔹 Community Impact: The skills acquired have had a ripple effect, creating a network of female entrepreneurs and role models who inspire others in the community.
Our Programmes
From First Steps to Six Figures — Flexible Beauty Training for Every Stage of the Journey
At Beauty Business in a Box® by Sarah Naylor, we believe every woman and girl should have access to the skills, support, and confidence needed to build a career in the beauty industry — regardless of their background or financial situation.
That’s why our programmes are delivered in a flexible way:
✅ Some students pay for themselves
✅ Some access subsidised or fully funded places
✅ Some are sponsored by donors, funders or partners
✅ And some partners purchase the programme outright for their community
Glow Getters Programme
Accredited Beauty Training for Beginners – With Flexible Funding Options
Who It’s For:
Teenagers (14–18) and women (18–35) who want to launch a beauty career from scratch — especially those with limited income, confidence, or opportunity.
Overview:
Glow Getters is an entry-level, accredited beauty course designed to build confidence, practical skills, and a clear path to income. It includes hands-on training in brows, nails and lashes, basic business skills, and a pop-up salon day where students provide free treatments to real clients.
Flexible Payment Options:
-
Fully funded through a partner or funder
-
Subsidised fee (e.g., €100–€200)
-
Self-funded (€550)
-
Can be gifted or sponsored by a donor or business
What’s Included:
-
Accredited training
-
Starter beauty kit
-
Business & confidence tools
-
Real-life work experience (pop-up salon)
-
Peer support + certificate
Impact on the Student:
✅ Learns practical beauty skills
✅ Builds confidence and routine
✅ Gains experience and recognition
✅ Starts earning through services
🟨 Enquire about available places in your area or sponsor a student today.
Six-Figure Society
Grow Your Beauty Business with Strategy, Mentoring & Community
Who It’s For:
Beauty professionals already offering treatments who want to increase revenue, get fully booked, or grow to consistent €5–10K months.
Overview:
Six-Figure Society is a 4-Month growth accelerator for beauty entrepreneurs. With expert guidance, business planning, marketing strategy, and peer mentoring, this course supports women to confidently grow their income and systems.
Flexible Payment Options:
-
Self-funded (€2200 or 4 x €550 instalments)
-
Eligible for enterprise grants (LEO, Intreo, etc.)
-
Funders or partners may sponsor this for a group of students
What’s Included:
-
Group coaching & accountability calls
-
Digital templates and growth planner
- Personalised Mentoring Action Plan
-
Social media & client retention training
-
Guest expert sessions
-
Private support group
Impact on the Student:
✅ Raises prices confidently
✅ Gains systems for client growth
✅ Starts planning, not just reacting
✅ Reclaims time, structure and income growth
🟨 Next intake opens soon. Join the waitlist or apply for funding support.
Salon CEO Circle
Mentorship & Masterminds for 6-Figure Beauty Business Owners
Who It’s For:
Salon owners or mobile beauty entrepreneurs with a team or six-figure turnover, looking to scale sustainably, delegate with confidence, and build business systems.
Overview:
The Salon CEO Circle is a 6-month mentorship and leadership mastermind. It includes business audits, strategy plans, monthly calls, templates and real-time peer support. You’ll step fully into the CEO role — and out of burnout.
Flexible Payment Options:
-
Self-funded (€3300)
-
LEO mentorship or funding may apply
-
Corporate partners may purchase this as a group package for salon networks
What’s Included:
-
Strategy coaching
-
Growth & hiring plans
-
SOP templates & salon systems
-
Guest experts in HR, tax, and leadership
-
Private peer mastermind
Impact on the Student:
✅ Builds a high-functioning salon team
✅ Implements systems to reduce overwhelm
✅ Becomes a confident leader
✅ Unlocks more time and profit
🟨 Applications open now. Only 12 places per cycle.
How Our Programmes Are Funded
Funding Options Available:
-
Self-Pay: Students can purchase a place directly
-
Funded: Agencies, partnerships, or donors can fully fund a student’s place
-
Programme Purchase: Organisations can buy a full cohort and deliver in their own community
💬 Not Sure Which Option Is Right for You?
About Us
About Beauty Business in a Box®
Empowering Women. Transforming Communities. Building Beauty Careers.
At Sarah Naylor Academy, we believe that beauty can be a catalyst for lasting change. As a social enterprise and accredited training academy, we deliver practical beauty education that transforms lives—helping women and girls build financial independence, confidence, and community through accessible, purpose-driven beauty careers.
Since 2024, we’ve trained over 300 students through our flagship Beauty Business in a Box® programme, many of whom have gone on to start their own businesses, return to education, or secure employment.
More Than a Beauty School—A Movement for Social Impact
Whether you are:
-
A funder seeking meaningful CSR opportunities,
-
A partner with clients who would benefit from our programmes, or
-
A student ready to change your future,
Sarah Naylor Academy offers a proven model that delivers real impact. Our work aligns with and actively contributes to the United Nations Sustainable Development Goals (SDGs):
-
SDG 1: No Poverty – Helping women generate sustainable income through self-employment.
-
SDG 4: Quality Education – Delivering short, accredited training in local communities.
-
SDG 5: Gender Equality – Empowering women to become financially independent and confident.
-
SDG 8: Decent Work & Economic Growth – Supporting entrepreneurship and job creation.
-
SDG 10: Reduced Inequalities – Serving marginalised groups with inclusive, accessible education.
-
SDG 17: Partnerships for the Goals – Collaborating with public, private, and community partners to maximise impact.
For Funders & CSR Champions
Your investment makes measurable, transformational change.
Partnering with Sarah Naylor Academy helps your organisation meet CSR and ESG goals while directly impacting lives. Funded students gain employment, confidence, and community—all with your support.
✅ Measurable impact
✅ Detailed reporting
✅ Case studies and testimonials available
✅ Alignment with SDGs and diversity & inclusion objectives
For Partners & Referrers
We work hand-in-hand with community organisations, social workers, and development companies to deliver programmes for women who:
-
Are long-term unemployed or on state supports
-
Have experienced trauma or low self-esteem
-
Are raising children and seeking flexible work
-
Have disengaged from traditional education systems
We provide accredited training, full kits, mentorship, and even practical work experience in our community pop-up salons.
For Students
Whether you’re starting over, starting fresh, or starting something of your own—you belong here.
Sarah Naylor Academy provides:
-
Accredited, beginner-friendly beauty courses
-
A professional kit included in your course
-
Business and marketing training to build income
-
3+ months’ access to a supportive peer group
-
On-demand resources and follow-up support
You’ll gain not just skills—but the confidence and tools to create a better future for yourself and your family.
Proven Results
-
300+ students trained since 2024
-
Programmes running in Tallaght, Ballyfermot, Clondalkin, Sallynoggin, Laois, Cork and more
-
Funded partnerships with organisations like South Dublin Partnership, Cherry Orchard Equine Centre, DDLETB, Laois Partnership, Local Enterprise Office and Creative Ireland
-
Featured by Local Enterprise Office as a model for female entrepreneurship and social impact
Let’s Build Better Futures—Together
Whether you're looking to fund a programme, refer participants, or start your own journey, we’d love to work with you.
Sarah Naylor Academy – Where Beauty Builds Better Futures.
Introduction
Beauty Business in a Box has made a tangible difference in the lives of women and families in Ireland. This report highlights the real impact of your contribution, demonstrating how your support has helped build financial independence, provide career opportunities, and strengthen the community.
Program Reach & Achievements
✔ 164 Women Trained in 2024
✔ 63% Launched Their Own Business
✔ 78% Now Financially Support Their Families
✔ 70% of Participants Were Under 21 Years Old
✔ SROI Ratio: €10.54 for Every €1 Invested
Your investment has enabled us to provide essential training, mentorship, and business support, empowering women to transition from dependency to self-sufficiency.
Key Social & Economic Impact
🔹 Employment & Entrepreneurship Growth: 75% of participants have gained employment or launched their own businesses, reducing unemployment rates and fostering local economic growth.
🔹 Financial Independence: 78% of women now contribute to their household income, significantly reducing reliance on social welfare.
🔹 Empowerment & Confidence: 95% of participants report improved self-esteem, personal development, and confidence in their future career prospects.
🔹 Community Impact: The skills acquired have had a ripple effect, creating a network of female entrepreneurs and role models who inspire others in the community.
From First Steps to Six Figures — Flexible Beauty Training for Every Stage of the Journey
At Beauty Business in a Box® by Sarah Naylor, we believe every woman and girl should have access to the skills, support, and confidence needed to build a career in the beauty industry — regardless of their background or financial situation.
That’s why our programmes are delivered in a flexible way:
✅ Some students pay for themselves
✅ Some access subsidised or fully funded places
✅ Some are sponsored by donors, funders or partners
✅ And some partners purchase the programme outright for their community
Glow Getters Programme
Accredited Beauty Training for Beginners – With Flexible Funding Options
Who It’s For:
Teenagers (14–18) and women (18–35) who want to launch a beauty career from scratch — especially those with limited income, confidence, or opportunity.
Overview:
Glow Getters is an entry-level, accredited beauty course designed to build confidence, practical skills, and a clear path to income. It includes hands-on training in brows, nails and lashes, basic business skills, and a pop-up salon day where students provide free treatments to real clients.
Flexible Payment Options:
-
Fully funded through a partner or funder
-
Subsidised fee (e.g., €100–€200)
-
Self-funded (€550)
-
Can be gifted or sponsored by a donor or business
What’s Included:
-
Accredited training
-
Starter beauty kit
-
Business & confidence tools
-
Real-life work experience (pop-up salon)
-
Peer support + certificate
Impact on the Student:
✅ Learns practical beauty skills
✅ Builds confidence and routine
✅ Gains experience and recognition
✅ Starts earning through services
🟨 Enquire about available places in your area or sponsor a student today.
Six-Figure Society
Grow Your Beauty Business with Strategy, Mentoring & Community
Who It’s For:
Beauty professionals already offering treatments who want to increase revenue, get fully booked, or grow to consistent €5–10K months.
Overview:
Six-Figure Society is a 4-Month growth accelerator for beauty entrepreneurs. With expert guidance, business planning, marketing strategy, and peer mentoring, this course supports women to confidently grow their income and systems.
Flexible Payment Options:
-
Self-funded (€2200 or 4 x €550 instalments)
-
Eligible for enterprise grants (LEO, Intreo, etc.)
-
Funders or partners may sponsor this for a group of students
What’s Included:
-
Group coaching & accountability calls
-
Digital templates and growth planner
- Personalised Mentoring Action Plan
-
Social media & client retention training
-
Guest expert sessions
-
Private support group
Impact on the Student:
✅ Raises prices confidently
✅ Gains systems for client growth
✅ Starts planning, not just reacting
✅ Reclaims time, structure and income growth
🟨 Next intake opens soon. Join the waitlist or apply for funding support.
Salon CEO Circle
Mentorship & Masterminds for 6-Figure Beauty Business Owners
Who It’s For:
Salon owners or mobile beauty entrepreneurs with a team or six-figure turnover, looking to scale sustainably, delegate with confidence, and build business systems.
Overview:
The Salon CEO Circle is a 6-month mentorship and leadership mastermind. It includes business audits, strategy plans, monthly calls, templates and real-time peer support. You’ll step fully into the CEO role — and out of burnout.
Flexible Payment Options:
-
Self-funded (€3300)
-
LEO mentorship or funding may apply
-
Corporate partners may purchase this as a group package for salon networks
What’s Included:
-
Strategy coaching
-
Growth & hiring plans
-
SOP templates & salon systems
-
Guest experts in HR, tax, and leadership
-
Private peer mastermind
Impact on the Student:
✅ Builds a high-functioning salon team
✅ Implements systems to reduce overwhelm
✅ Becomes a confident leader
✅ Unlocks more time and profit
🟨 Applications open now. Only 12 places per cycle.
How Our Programmes Are Funded
Funding Options Available:
-
Self-Pay: Students can purchase a place directly
-
Funded: Agencies, partnerships, or donors can fully fund a student’s place
-
Programme Purchase: Organisations can buy a full cohort and deliver in their own community
💬 Not Sure Which Option Is Right for You?
About Beauty Business in a Box®
Empowering Women. Transforming Communities. Building Beauty Careers.
At Sarah Naylor Academy, we believe that beauty can be a catalyst for lasting change. As a social enterprise and accredited training academy, we deliver practical beauty education that transforms lives—helping women and girls build financial independence, confidence, and community through accessible, purpose-driven beauty careers.
Since 2024, we’ve trained over 300 students through our flagship Beauty Business in a Box® programme, many of whom have gone on to start their own businesses, return to education, or secure employment.
More Than a Beauty School—A Movement for Social Impact
Whether you are:
-
A funder seeking meaningful CSR opportunities,
-
A partner with clients who would benefit from our programmes, or
-
A student ready to change your future,
Sarah Naylor Academy offers a proven model that delivers real impact. Our work aligns with and actively contributes to the United Nations Sustainable Development Goals (SDGs):
-
SDG 1: No Poverty – Helping women generate sustainable income through self-employment.
-
SDG 4: Quality Education – Delivering short, accredited training in local communities.
-
SDG 5: Gender Equality – Empowering women to become financially independent and confident.
-
SDG 8: Decent Work & Economic Growth – Supporting entrepreneurship and job creation.
-
SDG 10: Reduced Inequalities – Serving marginalised groups with inclusive, accessible education.
-
SDG 17: Partnerships for the Goals – Collaborating with public, private, and community partners to maximise impact.
For Funders & CSR Champions
Your investment makes measurable, transformational change.
Partnering with Sarah Naylor Academy helps your organisation meet CSR and ESG goals while directly impacting lives. Funded students gain employment, confidence, and community—all with your support.
✅ Measurable impact
✅ Detailed reporting
✅ Case studies and testimonials available
✅ Alignment with SDGs and diversity & inclusion objectives
For Partners & Referrers
We work hand-in-hand with community organisations, social workers, and development companies to deliver programmes for women who:
-
Are long-term unemployed or on state supports
-
Have experienced trauma or low self-esteem
-
Are raising children and seeking flexible work
-
Have disengaged from traditional education systems
We provide accredited training, full kits, mentorship, and even practical work experience in our community pop-up salons.
For Students
Whether you’re starting over, starting fresh, or starting something of your own—you belong here.
Sarah Naylor Academy provides:
-
Accredited, beginner-friendly beauty courses
-
A professional kit included in your course
-
Business and marketing training to build income
-
3+ months’ access to a supportive peer group
-
On-demand resources and follow-up support
You’ll gain not just skills—but the confidence and tools to create a better future for yourself and your family.
Proven Results
-
300+ students trained since 2024
-
Programmes running in Tallaght, Ballyfermot, Clondalkin, Sallynoggin, Laois, Cork and more
-
Funded partnerships with organisations like South Dublin Partnership, Cherry Orchard Equine Centre, DDLETB, Laois Partnership, Local Enterprise Office and Creative Ireland
-
Featured by Local Enterprise Office as a model for female entrepreneurship and social impact
Let’s Build Better Futures—Together
Whether you're looking to fund a programme, refer participants, or start your own journey, we’d love to work with you.
Sarah Naylor Academy – Where Beauty Builds Better Futures.
Work With Us
Do you have any questions?
If you are interested in sponsoring a course get in touch. If you'd like to take part in a course get in touch.