📋 What's Inside This Guide
Move from minimum wage thinking to profitable pricing
Calculate your true costs and minimum hourly rate
Essential, Signature, and Premium service levels
Handle price objections like a pro
Step-by-step plan to raise your prices
Transform your pricing in 3 months
You're probably undercharging. Most beauty professionals charge too little because they:
- Don't value their skills properly
- Fear clients won't pay higher prices
- Don't understand their true costs
- Compare themselves to discount salons
Here's what I learned in 15+ years: When you price properly, you attract better clients, reduce stress, and build a sustainable business.
This is how you move from minimum wage thinking to profitable pricing:
Current Pricing Reality Check:
If you charge £30 for a treatment that takes 1 hour:
- Actual working time: 1 hour
- Preparation time: 15 minutes
- Clean-up time: 15 minutes
- Admin time: 15 minutes
- Total time investment: 1.75 hours
- Real hourly rate: £30 ÷ 1.75 = £17.14/hour
This is barely above minimum wage!
The Profitable Pricing Formula:
Target Hourly Rate: £56
For 1-hour treatment slot:
- Treatment time: 1 hour
- Prep/clean/admin: 30 minutes
- Total time: 1.5 hours
- Required treatment price: £56 × 1.5 = £84
YOUR MONTHLY EXPENSES
Be brutally honest — this determines your minimum income need
Personal Expenses:
Business Expenses:
(Personal + Business)
YOUR WORKING REALITY
Available working hours per week: hours
(Realistic hours you can actually take appointments)Working weeks per year: 40 weeks
Fixed at 40 weeks to account for holidays, training, and quiet periods.YOUR MINIMUM & TARGET HOURLY RATE
Target Hourly Rate: £0.00 Your Target Hourly Rate adds a 40% margin on top of the minimum. It funds profit, training, time off, equipment upgrades, and growth — so you’re not just surviving, you’re scaling.
| Service Type | Essential (£35-50) | Signature (£60-85) | Premium (£100-150+) |
|---|---|---|---|
| Your Service 1 | |||
| Your Service 2 | |||
| Your Service 3 |
When Someone Says "That's Expensive"
"I understand price is important. What I offer is a professional treatment using premium products, with 15+ years of experience. When you break it down, it's £X per minute for expert care that delivers real results."
"I have different treatment options. Let me explain what's included in each so you can choose what works best for you."
"My prices reflect the quality and results I deliver. Would you like to book your appointment now?"
Month 1: Foundation
Month 2: Implementation
Month 3: Optimization
💪 YOUR PRICING COMMITMENT
My current average treatment price: £
My target average treatment price: £
My price increase date:
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