1. 1
   Set core prices — Solo €60; Bundle €100 (adjust to market).
2. 2
   Confirm product costs — Target ~€4 solo / ~€8 bundle.
3. 3
   List annual expenses — Rent, utilities, insurance, software.
4. 4
   Choose income goal — e.g., €100k after expenses.
5. 5
   Plan capacity — 45-min slots; consider brow+lash simultaneously.
6. 6
   Bundle & upsell — Decide bundle price and % target to buy.
7. 7
   Rebooking cadence — 6–8 weeks; offer rebook incentive.
8. 8
   Policies & forms — Patch tests, consent, aftercare.
9. 9
   Marketing basics — Before/afters, reviews, reminders.
10. 10
    Price reviews — If utilisation >80%, raise 5–10%.

Download Checklist (PDF)