Beauty Business Market Research Worksheet
Your comprehensive guide to understanding your market in Ireland
1Target Audience Analysis
Who is your ideal client? (Age, gender, lifestyle, income level)
What are their main beauty concerns and goals?
How much do they typically spend on beauty services monthly?
Where do they currently get their beauty treatments?
💡 Research Tip:
Use social media polls, surveys, and local beauty Facebook groups to gather this information directly from potential clients.2Local Market Analysis
What is the population of your target area?
What are the demographic characteristics? (Age groups, income levels, employment)
Are there seasonal trends in your area? (Tourism, events, weather patterns)
What beauty trends are popular in your region?
- Lash extensions and lifts
- Brow lamination and shaping
- Gel nails and nail art
- Facial treatments and skincare
- Bridal and special occasion makeup
- Anti-aging treatments
- Organic/natural beauty services
- Male grooming services
- Other: ________________
3Competitor Analysis
| Competitor Name | Services Offered | Price Range | Strengths | Weaknesses |
|---|---|---|---|---|
What gaps do you see in the local market that your business could fill?
4Location Analysis
What areas are you considering for your business?
Rate each location factor (1-5 scale):
| Factor | Location 1 | Location 2 | Location 3 |
|---|---|---|---|
| Foot Traffic | |||
| Parking Availability | |||
| Public Transport Access | |||
| Rent Affordability | |||
| Target Audience Presence | |||
| Competition Level |
5Pricing Research
What are the average prices for key services in your area?
| Service | Low Price | Average Price | High Price | Your Planned Price |
|---|---|---|---|---|
| Classic Lash Extensions | € | € | € | € |
| Lash Lift & Tint | € | € | € | € |
| Brow Lamination | € | € | € | € |
| Facial Treatment | € | € | € | € |
| Gel Manicure | € | € | € | € |
6Market Opportunities
What services are in high demand but low supply in your area?
What partnership opportunities exist? (Wedding venues, photographers, etc.)
Are there any upcoming developments or events that could impact your business?
7Action Plan
Based on your research, what are your top 3 business opportunities?
1.
2.
3.
What will be your unique selling proposition (USP)?
What are your next steps for market validation?
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