5 Steps to building a beauty empire

5 Actionable Steps to Grow Your Beauty Business This Week | Sarah Naylor Academy

Whether you're running your beauty business full-time or hustling on the side, I'm here to help you take actionable steps towards growing your business and boosting your confidence.

This Week's Focus Areas

Let's concentrate on the fundamentals that drive real growth:

🎯 Getting Noticed

🔄 Building Consistency

✨ Leveling Up Customer Experience

Set Clear Daily and Weekly Goals

🎯

Make this week count by setting specific, measurable goals. Whether it's booking 5 new clients, generating €200 in sales, or mastering a new technique, write down what you want to achieve by Sunday.

How to Make This Work:

Break your weekly goal down into daily tasks to stay on track. This makes big goals feel manageable and keeps you motivated with daily wins.

Example Goals for This Week:

Book 5 new client appointments
Generate €200 in sales revenue
Master a new beauty technique
Gain 50 new social media followers
Complete 3 client consultations

Quick Tip:

Keep a visual reminder of your goals on your desk or phone to stay motivated! Need help setting or prioritising goals? Feel free to reach out.

Improve Your Social Media Presence

📱

Consistency is key to building a solid following and attracting clients. This week, post at least 3 times on your social media platforms. People love authenticity, so let your personality shine!

Content Mix Ideas:

Step-by-step tutorials showcasing your skills
Client transformations (with permission)
Behind-the-scenes of your process
Client testimonials and reviews
Your personality and daily life snippets

Challenge:

Try Instagram Reels or TikTok if you haven't already—they're powerful for reaching new audiences and showcasing your skills in action!

Offer a Limited-Time Promotion

🎉

Whether it's for existing customers or new ones, run a special deal to drive bookings and sales this week. This not only boosts revenue but creates excitement and urgency for clients to book now!

Promotion Ideas:

20% discount on your most popular service
'Refer-a-friend' offer with mutual benefits
Package deal for multiple services
First-time client special offer
Buy 2, get 1 free on specific treatments

Pro Tip:

Use your email list or social media stories to announce it! Create urgency with phrases like "This week only" or "Limited spots available."

Focus on Customer Experience

💎

What small changes can you make this week to elevate your client experience? The little details make a huge difference and keep clients coming back.

Experience Elevators:

Fresh flowers or plants in your space
Offering refreshments (tea, coffee, water)
Following up after appointments to check satisfaction
Playing relaxing music during treatments
Providing comfortable seating and ambiance
Sending thank you messages or care instructions

Remember:

Small touches create memorable experiences that clients will share with friends and family, leading to natural word-of-mouth marketing.

Invest in Your Learning

📚

To stand out in this competitive industry, you have to keep growing your skills. Dedicate 30 minutes this week to learning something new. Investing in your education will boost your confidence and help you offer even more to your clients.

Learning Opportunities:

Watch technique tutorials on YouTube
Read beauty business blogs and articles
Research current trends in the industry
Take an online course or webinar
Follow industry leaders on social media
Join beauty professional forums and groups

Quick Tip:

Even 30 minutes a week adds up to over 26 hours of learning per year! That's enough to master new skills and stay ahead of trends.

Need Help? Let's Chat!

If you feel stuck or need guidance on anything, reach out to me! I'm here to mentor and support you every step of the way.

I can help you with:

Growing your client base • Managing your time • Scaling your side hustle into a full-time business • Building confidence • Setting strategic goals

"Small steps lead to big success"

You've got this, and I'm cheering you on!

Until next time,

Sarah Naylor

Helping you to Nail it in your beauty business

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