Whether you’re running your beauty business full-time or hustling on the side, I'm here to help you take actionable steps towards growing your business and boosting your confidence. This week’s focus: getting your business noticed, building consistency, and leveling up your customer experience.
Here are 5 actionable steps for this week to grow and improve your beauty business:
1. Set Clear Daily and Weekly Goals
Make this week count by setting specific, measurable goals. Whether it’s booking 5 new clients, generating €200 in sales, or mastering a new technique, write down what you want to achieve by Sunday. Break it down into daily tasks to stay on track. Need help setting or prioritising goals? Feel free to reach out.
Quick tip: Keep a visual reminder of your goals on your desk or phone to stay motivated!
2. Improve Your Social Media Presence
Consistency is key to building a solid following and attracting clients. This week, post at least 3 times on your social media platforms. Share a mix of content: tutorials, client transformations, behind-the-scenes of your process, or testimonials. People love authenticity, so let your personality shine!
Challenge: Try Instagram Reels or TikTok if you haven’t already—they’re powerful for reaching new audiences.
3. Offer a Limited-Time Promotion
Whether it’s for existing customers or new ones, run a special deal to drive bookings and sales this week. For example, offer a 20% discount on one of your most popular services, or create a 'refer-a-friend' offer. This not only boosts revenue but creates excitement and urgency for clients to book now!
Pro Tip: Use your email list or social media stories to announce it!
4. Focus on Customer Experience
What small changes can you make this week to elevate your client experience? Maybe it’s upgrading your space with small touches like fresh flowers, offering refreshments, or simply following up with clients after appointments to ask how they felt. The little details make a huge difference and keep clients coming back.
5. Invest in Your Learning
To stand out in this competitive industry, you have to keep growing your skills. Dedicate 30 minutes this week to learning something new. Watch a tutorial, read a beauty business blog, or research trends in the industry. Investing in your education will boost your confidence and help you offer even more to your clients.
Need Help? Let’s Chat!
If you feel stuck or need guidance on anything—whether it’s growing your client base, managing your time, or scaling your side hustle into a full-time business—reach out to me! I'm here to mentor and support you every step of the way.
Keep pushing forward and remember: small steps lead to big success. You’ve got this, and I’m cheering you on!
Until next time,
Sarah Naylor
Helping you to Nail it in your beauty business
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