Get Your Beauty Business Summer Ready - Sarah Naylor Academy

Get your beauty business booked

Summer is around the corner, and it’s time to get your beauty business summer ready! As the temperature rises, our beauty routines change, and so do the needs of our clients. So, let’s dive into some tips and tricks to get your business ready for the summer rush. Firstly, start letting your clients know about your summer appointments. People love to plan ahead, and this way, they’ll have plenty of time to book their appointments with you.

By Sarah Naylor

Sarah Naylor teaches marginalised women and girls the practical skills in hair and beauty plus the business tools so they can build their very own beauty business and start earning their own money.

Hello beautiful people!

Summer is around the corner, and it's time to get your beauty business summer ready! As the temperature rises, our beauty routines change, and so do the needs of our clients. So, let's dive into some tips and tricks to get your business ready for the summer rush.

Firstly, start letting your clients know about your summer appointments. People love to plan ahead, and this way, they'll have plenty of time to book their appointments with you. I recommend downloading a free appointment App like Goldie and uploading it to your Instagram Profile so your customers can book in directly. Don't forget to remind them that summer means warmer temperatures and to wear light clothing as they will be sitting or lying for a long time while you work.  Developing times change, be mindful of this when working with tint, acrylic, glue, and other chemicals.

Remember, gel polish cannot be used near a sunny window as it will harden quickly, so be careful. Warmer salons will speed up the development time for most chemicals, so keep an eye out for this. Keep your workspace well ventilated.

Need some help with your social media content??

Here's a free 7 day social media content plan including hashtags that you can follow to help increase your followers and keep them educated and entertained.

Day 1 - Monday:

Content idea: "Before and after" transformations of brows/nails/lashes with client reviews.

Hashtags: #browtransformation #nailtransformation #lashtransformation #clientreviews

Day 2 - Tuesday:

Content idea: Tips for maintaining healthy brows/nails/lashes.

Hashtags: #healthybrows #healthynails #healthylashes #beautytips

Day 3 - Wednesday:

Content idea: Tutorial on how to achieve a certain look (e.g. smokey eye, ombre nails, lash extensions).

Hashtags: #makeuptutorial #nailtutorial #lashtutorial #beautylook

Day 4 - Thursday:

Content idea: Behind-the-scenes of the beauty business (e.g. salon set-up, product line, team members).

Hashtags: #beautybusiness #salonlife #productline #teammembers

Day 5 - Friday:

Content idea: Promotion or giveaway (e.g. free brow wax with a nail service, a free set of lashes with a referral).

Hashtags: #promotion #giveaway #freeservice #referralprogram

Day 6 - Saturday:

Content idea: Collaborate with a makeup artist, nail technician or lash artist to showcase their work and tag each other.

Hashtags: #makeupartist #nailtech #lashartist #collaboration

Day 7 - Sunday:

Content idea: Feature a client of the week who has tagged the business in their own post.

Hashtags: #clientappreciation #clientoftheweek #happyclient #beautybusinesslove

Remember to include high-quality images or videos in each post, use relevant and trending hashtags, and engage with your followers by responding to comments and direct messages.

Now, let's talk about some exciting courses coming up in May and June. The Sarah Naylor Academy is proud to offer courses in billionaire brows, billionaire lashes, and billionaire nails. These courses teach you practical skills and business tools to build your very own beauty business and start earning your own money. Plus, they come with our signature Beauty Business in a Box®️ professional kits, manuals, and videos to help you build your skills and confidence.

When you finish the course, it's just the beginning of your journey! You'll get access to a private group where you'll continue to get tips and tricks on how to build your Beauty Business. If you have any questions, message me, and I'll get back to you with helpful instructions. Don't forget to follow me on social media and check out some of my helpful videos.

In summary, get your beauty business summer ready, let your clients know about your summer appointments, be mindful of the warmer temperatures, and don't forget to check out our exciting courses in May and June.

Have an amazing day, and stay beautiful!

With Kindest Regards from Sarah xx

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I am on a mission to empower every woman to reach their full potential. I have created a range of courses to suit from beginners to professionals.

As a charity that has helped thousands across the island of Ireland, including myself, I have dedicated the proceeds of the first one hundred copies of ‘Salon Styled At Home The Step By Step Guide’ to the very deserving Pieta House.