6 Steps to Creating a Successful Content Marketing Strategy – Sarah Naylor Academy

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By Sarah Naylor

Sarah Naylor’s purpose and passion is helping to create financially independent female entrepreneurs who work smarter not harder, by teaching them the practical skills in Hair & Beauty!! Plus the business and marketing tools to help them build, scale and grow their beauty business in a box®

6 Key Steps To Creating A Successful Content Marketing Strategy

Don’t be intimidated if you’re new to the world of content marketing. There are tons of resources you can look up online to help make sure you’re on the path to success.

To help you get started, we’ve written this article to give you an idea of the 6 key steps you need to undertake to create a successful content marketing strategy.

  1. Set your goals

Having the right goals can mean the difference between success and failure. Identify what you hope to achieve. Look under the hood and see if it’s a feasible goal.

A solid plan of action should then accompany your goals. Break it down into milestones to make it easier to achieve. You’ll get extra motivation everytime you cross something off your list.

  1. Know your audience

Knowing your audience can’t ever be underestimated. It’s one of the backbones of a successful content marketing strategy. Without it, you could be very well shooting in the dark. If you want to make the most of your content marketing, then know who your content is for first.

  1. Identify your content platforms

There are a lot of platforms you can choose to publish your content on. Of course, having your own website should be at the top of your list. A solid social media presence is also very important. Find out what other platforms are preferred by your audience.

  1. Decide on content types

Once you know where your audience hangs out, then it’s time to decide on the types of content you should be publishing. In addition to blog posts and articles, you can repurpose your content into many other formats like videos, infographics, podcasts, etc.

  1. Create content

Now here comes the hard part. Creating content is going to take time whether you do it yourself or not. If you’re building your business all by yourself, expect to spend a significant amount of time in front of your computer. If you don’t want to do that, then you should consider outsourcing. It’s probably going to be pricey, but you do get your free time back.

  1. Promote and market

Your content is not going to get discovered on its own. You’ll need to go out there and promote your content! You can make it easy for your audience by adding social media sharing buttons on your site. Then you can straight up ask them to share it with their own networks!

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I am on a mission to empower every woman to reach their full potential. I have created a range of courses to suit from beginners to professionals.

As a charity that has helped thousands across the island of Ireland, including myself, I have dedicated the proceeds of the first one hundred copies of ‘Salon Styled At Home The Step By Step Guide’ to the very deserving Pieta House.
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